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IdentityTruth® Privacy Policy

Welcome to IdentityTruth, Inc. ("IdentityTruth") Please carefully read our privacy policy to understand how we will treat the information you provide while visiting this Web Site. This privacy policy applies to IdentityTruth™ and its affiliates. We have built our reputation on our commitment to deliver reliable information to our customers (both businesses and consumers) and to protect the privacy and confidentiality of personal information about consumers. We also protect the sensitive information about businesses. Safeguarding the privacy and security of information, both online and offline is a top priority for IdentityTruth. This privacy policy applies IdentityTruth's commitment to privacy in an online setting and applies to both individual consumers and certain business organizations that use IdentityTruth's Web Site. IdentityTruth reserves the right to change this privacy policy at any time. Please check the policy each time you use our Web Site for the most current information.

IdentityTruth is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe is an independent organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the Web Site www.identitytruth.com. Because this Web Site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe. If you have questions or concerns regarding this statement, you should first contact IdentityTruth's privacy compliance officer at privacy@identitytruth.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with us to resolve your concerns.

Collection and Use of Information

Internet Information - As is true of most Web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. To collect this information, when you visit our Web Site, a "cookie" may be set on your computer. Cookies contain a small amount of information that allows our web servers to recognize you whenever you visit. We store information that we collect through cookies, log files and/or clear gifs to create a "profile" of your preferences. We do not tie your Personally Identifiable Consumer Information to information in the profile.

We use this information that we collect, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. We do not provide this information to outside parties other than for the foregoing usage. No personal information is stored in cookies and we do not link collected data to Personally Identifiable Consumer Information.

Information You Provide - This IdentityTruth privacy policy applies to all information we receive online from you and about you in connection with an online transaction or request. When you provide information through this Web Site, we may use it for various reasons, such as with our identity awareness, wellness and insight "Identity Solutions" products. Based on the nature of your transaction with us, you may provide to us certain Personally Identifiable Consumer Information, such as first and last name; home address, billing address, or other physical address; an email address (so we may contact you); a telephone number; a social security number; or certain other information, such as date of birth, employment information, and certain credit card and loan account information (collectively, "Personally Identifiable Consumer Information"). In general, we will use the information collected from you for the purpose for which you provided such information. We will not release your Personally Identifiable Consumer Information to third parties except: (1) as necessary for us to process your transaction or (2) as permitted by law. These third parties are not allowed to use Personally Identifiable Consumer Information except for the purpose of providing these services. We may use information you provide to update our databases. However, access to information on IdentityTruth's databases is limited to permissible purposes as requested by you. If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. IdentityTruth stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Information From Others - We may also collect information about your transactions with us, our affiliates, our service providers, or others, such as the products and services you ordered. In connection with requests for Identity Solutions products, for example, we access your IdentityTruth individual file information or your IdentityTruth business organization file. In connection with verifying your identity as an individual we may also collect from outside sources Personally Identifiable Consumer Information about you, such as name, address, driver's license information, and e-mail addresses. Also, in connection with verifying the identity of you as a business organization we may collect from outside sources business organization identifiable information, such as name, address, and e-mail address.

To Whom We May Disclose The Information We Collect

We may disclose any information collected from you or about you through the IdentityTruth® Web Site to which this privacy policy applies as required by law or legal process.

We take reasonable precautions to be sure that nonaffiliated third parties and affiliates, to whom we disclose personally identifiable information or business organization identifiable information, as described below, are aware of our privacy policy and fair information principles and will treat the information in a similarly responsible manner. Our contracts and written agreement with nonaffiliated third parties that receive information from us about you as an individual, who has not opted out of this disclosure, prevent further transfer of the information.

IdentityTruth® is not, however, responsible for the privacy practices or content of link sites listed on our web pages. The owners of these pages are responsible for them.

When you become a subscriber of IdentityTruth® and purchase products or services directly from IdentityTruth®, we may disclose any of the information we collect from or about you, as described above, to the following types of non-affiliated third parties (companies that are not owned or controlled by us) for various business purposes, including marketing and joint business efforts for related and unrelated products and services, such as:

We may also disclose any of the information we collect, as described above, to our parent and affiliates, which are companies that are related to us by common ownership or affiliated with us by common control.

We may disclose any of the information, as described above, to the types of affiliates and non-affiliated third parties, described above, whether you as an individual or you as a business organization make a one-time purchase of an IdentityTruth product or you as an individual or you as a business organization have an ongoing or prior subscription to IdentityTruth.

Access to Your Information

When you provide information on our Web Site, you should ensure that the information is accurate. In accordance with applicable federal and state Fair Credit Reporting law you as an individual have access to your individual information file either online by requesting it at privacy@identitytruth.com or by requesting it by mail or telephone through IdentityTruth at 404 Wyman Street, Waltham, MA 02451 USA, Attention: Privacy Officer, in order to ensure the accuracy of such information and/or correct or update such information. You should notify IdentityTruth of any corrections and/or updates to your individual information file at privacy@identitytruth.com or by writing Identity Truth at 404 Wyman Street, Waltham, MA 02451 USA, Attention: Privacy Officer.

You as an individual can make a request online for reinvestigation of information in your Identity Truth individual file which you dispute at privacy@identitytruth.com.

If you have become a subscriber of Identity Solutions, you also have the ability to access to your Identity Solutions products online. Additionally, if you have an ongoing subscription to Identity Solutions products, you may have access to all of your registration information that is available online at privacy@identitytruth.com.

IdentityTruth® Information Values

We take reasonable steps to:

We interact with consumer groups, regulators, industry associations and others to develop practices that build consumer trust; We acquire information from reputable sources and take reasonable precautions to ensure and maintain the accuracy of that information; We employ quality control procedures that help identify inaccurate or out-of-date information and minimize the addition of such information to our databases; We periodically audit the information within our databases to maximize its accuracy and correctness; We frequently update the information in our databases to ensure it is as current as possible;

We comply with all laws and applicable self-regulatory guidelines; We acquire information with assurance that it has been obtained legally and can be provided to us for use and disclosure; We comply with all contractual restrictions placed on information provided to IdentityTruth; We educate consumers, clients and employees about our business and our Information Values.

Accountability For Information Use

IdentityTruth is held accountable for its information use by consumer privacy expectations and by laws and industry codes established by government entities and industry organizations around the world.

Among the laws and industry self-regulatory codes with which IdentityTruth complies in the United States are:

IdentityTruth is not, however, responsible for the privacy practices or content of link sites listed on our web pages. The owners of these pages are responsible for them.

Your Choice to Opt Out

Opting Out of Our Providing Information About You To Third Parties -

If, in connection with your subscription to Identity Solutions products or services that you as an individual request or obtain, you as an individual prefer that we not disclose to non-affiliated third parties any Personally Identifiable Consumer Information that we collect about you as an individual, you may choose to opt out of such disclosures; that is, you as an individual may direct us not to make these disclosures.

Opting Out of Our Identity Solutions Promotional Offers -

As legally permitted, Identity Solutions may send you promotional offers by e-mail. You may opt out of further promotional offers electronically by clicking on the "unsubscribe" button in the e-mail.

Security

IdentityTruth recognizes the importance of secure online transactions, and we maintain physical, administrative, and technical safeguards to protect your Personally Identifiable Consumer Information, your business organization identifiable information, and the other information we collect about you, as described above.

We safeguard the privacy of information you provide us through online forms. For online requests and Identity Solutions product orders and service requests, we use programs that encrypt the information you provide on the form before transmission to IdentityTruth. Information you provide to us online, including Personally Identifiable Consumer Information and business organization identifiable information, is transmitted to us through a secured socket layer (SSL) transmission. The information is decrypted only upon receipt by IdentityTruth.

Except as stated in the "To Whom We May Disclose The Information We Collect" section above, we restrict access to Personally Identifiable Consumer Information and business organization identifiable information that is collected about you to only those who have a need to know that information in connection with the purposes for which it is collected and used.

Additionally, we have security protocols and measures in place to protect the Personally Identifiable Consumer Information, business organization identifiable information and other information we maintain about you from unauthorized access or alteration. These measures include internal and external firewalls, physical security and technological security measures, and encryption of certain data.

You also have a role in protecting the security of information about you. For example, you should guard your password to the Identity Solutions Subscription Center and not permit unauthorized use of your account for Identity Solutions products. Additionally, you should close your browser when have finished viewing your information on the IdentityTruth Web Site to protect the privacy of your individual or business organization information.

Policy Regarding Children

We define children as individuals under the age of 16. Our Web Site is not intended for the use of children and we do not intend to collect information about children through our Web Site. We comply with the Children's Online Privacy Protection Act and do not knowingly solicit or collect information from children.

Other privacy resources

For more information about privacy, visit these Web sites:

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement at IdentityTruth's home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a prominent notice on our home page.

If you have questions or comments about IdentityTruth's privacy policy and practices, please e-mail us at privacy@identitytruth.com or write to, IdentityTruth, Inc., 404 Wyman Street, Waltham, MA 02451 USA, Attention: Privacy Officer.

Effective Date: April 8, 2009
©2009 IdentityTruth, Inc. All rights reserved.